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Announcing the Gameheads Store!

Leigh Alexander, a prominent game journalist wrote an article in 2014 which was a big influence for me when I created Gameheads, titled, “Gamers’ Don’t Have to Be Your Audience. ‘Gamers’ are Over,” she argued that the “gamer” identity was becoming outdated, limiting, and hostile to a broader, more diverse mainstream audience. On the backdrop of Gamergate, Alexander was commenting on a hardcore group of gamers that were a bit hostile towards a demographic of gamers that best represented what the Western world looked like: Multicultural. Socioeconomically diverse. Multi-religious. Gendered or non-gendered. And, yes, White male gamers who played video games in bodegas and inner city arcades. – READ MORE